Surprising nobody, Vizio makes moves to fill your TV with even more ads

Vizio wants to change the way that TV-based advertising works, partnering with nine media and ad companies to create a standard by which all smart TVs can showcase targeted ads to viewers.
The post Surprising nobody, Vizio makes moves to fill your TV with even more ads appeared first on Digital Trends. …

Why don’t Samsung and LG make streaming boxes?

Not long ago, I thought of smart TV software—especially from the likes of Samsung and LG—as something to ignore. Dedicated streaming devices such as Roku’s Streaming Stick and Amazon’s Fire TV Stick offered slicker interfaces and better app selections, which made me wonder why TV makers even bothered making subpar software.A funny thing’s happened in recent years, though: Smart TV software from LG and Samsung has actually gotten pretty good. Now, I’m wondering why those companies don’t take a page from Roku and Amazon, and put their software on external streaming players.To read this article in full, please click here …

In defense of smart TV snooping

Let’s award a medal of bravery to Vizio CTO Bill Baxter, who last week delivered a candid explanation for why modern smart TVs—even the really good ones—have become so cheap.Speaking to The Verge’s Nilay Patel, Baxter acknowledged that Vizio can monitor everything users are watching, then anonymize that data and sell it to marketers or use it to show targeted ads. Those methods, along with the occasional movie rental or TV show purchase, help Vizio make money long after selling the television itself. A dumb TV without internet features, Baxter said, would probably cost more than a comparable smart TV due to the hardware’s slim profit margins and inability to pull in extra revenue down the road.To read this article in full, please click here …

4K HDMI cables: How to cut through the marketing lingo and figure out what you actually need

New owners of 4K TVs sometimes wonder if they need to buy a new HDMI cable to go with it. The very fast answer is: Probably not.Here’s how to tell if the final call is a yes or a no.HDMI cables explained
An HDMI cable is just a conduit between your TV and media device, be it DVD, Blu-ray, 4K UHD Blu-ray player; a media streamer; a video game console; or a PC. Different types of HDMI cables do exist, but their designations indicate how much data they can carry. (Spoiler: There’s really no such thing as a 4K HDMI cable.)[ Further reading: TechHive’s top picks in smart TVs ]
When pared down to the most basic information, the video resolution guidelines as set by the HDMI Forum Technical Working Group that defines the specification are:To read this article in full, please click here …


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